Transforming Customer Experience with a Mobile Booking Platform
Project Overview
Led the planning and development of a mobile app for Heartland Equestrian Centre (HEC) to improve digital engagement, streamline bookings, and modernize business operations. This app allows users to book riding lessons, training sessions, and trail rides, while enhancing communication and brand visibility.
Role: Project Manager
As the Project Manager, I:
- Wrote the executive summary and oversaw documentation
- Designed the Cost Model & Baseline Budget
- Created the Gantt Chart, Project Schedule, and Network Diagram
- Managed risk assessments and stakeholder engagement
- Implemented agile methodology with sprints and real-time collaboration
- Coordinated project tasks and led team meetings to meet all deadlines
Team Members
- Tamim Hasan – Project Manager
- Bhavani Gunnala – Financial Analyst
- Maricris Habana – Technical Writer & Designer
Project Objectives
- Develop a mobile app for both Android and iOS
- Enable service bookings: lessons, trail rides, retraining
- Provide maps, facility videos, and interactive features
- Collect feedback and ratings through the app
- Deliver 28% ROI and 2-year payback
- Complete project within 5 months and $260,000 budget
Here are some snapshots from our project-
Strategic Planning Tools Used
- SWOT Analysis – Evaluated internal strengths and market threats
- Gantt Chart – Visualized and tracked project timeline
- Network Diagram – Mapped task dependencies
- Work Breakdown Structure (WBS) – Structured project tasks
- Risk Register – Identified and mitigated major project risks
- Agile Sprint Planning – Managed sprints and collaborative tasks
Financial Highlights
- ROI: 28% (exceeding target of 25%)
- Payback Period: 2 years
- NPV: +$70,533 (positive investment value)
| Based on projected inflows and outflows over three years |
tamimhasan.me 